People

Our most valuable asset is the competence of our team combining complimentary skills to deliver the best products and service to our customers.

Brian Pinder

Job Title: Chairman
Telephone: 01484 532666

With a background in foodservice wholesale, Brian founded Caterers Choice in 1988 and was our MD before becoming Chairman in 2004. He continues to motivate the Caterers Choice team to ensure continued growth and reinvestment.

Brian Pinder

Charles Pinder

Job Title: Managing Director
Telephone: 01484 532666

Charles joined Caterers Choice in 1993 becoming MD in 2004. He is responsible for all sourcing and trading of the Caterers Choice range and selecting strategic partners worldwide, as well as trading with key accounts within the foodservice, manufacturing and retail sectors. He is key to all strategic aspects of the business driving growth and financial stability.

Charles Pinder

Sarah Booth

Job Title: Commercial Director
Telephone: 01484 532666

Sarah joined the family business in 1998 before becoming Commercial Director in 2006. She now leads the National Accounts team, Administrative team and is MD of the Fruitypot division, trading within the independent, manufacturing and retail sectors.

Sarah Booth

Marie Balmforth

Job Title: Finance Director (CIMA)
Telephone: 01484 532666

As a qualified Chartered Management Accountant, Marie joined Caterers Choice in 2001 and was appointed as Finance Director in 2012. Marie leads the Financial Team controlling and monitoring performance. Having been part of the Caterers Choice team since 2001 Marie has an in-depth knowledge and understanding of the business.

Marie Balmforth

Toni Hughes

Job Title: Financial Controller
Telephone: 01484 532666

Toni joined Caterers Choice in 2006 as Financial Controller. She brought a wide range of accounting and book-keeping skills with her and Toni ensures the smooth running of the day to day accounts, having established many of the Caterers Choice financial systems herself.

Toni Hughes

Steve Farmiloe

Job Title: Senior Trading Manager
Telephone: 01484 532666

Steve joined Caterers Choice in 2013 bringing over 10 years’ experience in foodservice and commodity trading along with 8 years’ experience in retail. He is responsible for both developing the Caterers Choice supply base and the management of key foodservice and manufacturing accounts

Steve Farmiloe

Nadia Brady

Job Title: National Account Manager
Telephone: 01484 532666

As an experienced National Sales and National Account Manager, Nadia joined the Caterers Choice team in 2010. She is responsible for trading accounts in Scotland, Northern England and Ireland. Nadia has a key understanding of trading commodities.

Nadia Brady

Emma Illingworth

Job Title: Sales & Marketing Controller
Telephone: 01484 532666

Emma joined the team in 2010 soon establishing herself within the shipping department as Shipping Assistant, she is now playing a key role in shipping, stock control, logistics and order processing.

Emma Illingworth

Beverley Astin

Job Title: Shipping Manager
Telephone: 01484 532666

With considerable skills in logistics and distribution, Bev joined Caterers Choice in 2006 as Shipping Manager. With her excellent understanding of logistics, she is now heading up the importation of containers via UK ports, stock control, logistics, customer contracts and sales ledger operation.

Beverley Astin

Fiona Stott

Job Title: Shipping Administrator
Telephone: 01484 532666

With a varied career in administration, Fiona joined the team in 2011. Her versatility in this area has allowed her to use her skills in both our Sales and purchase ledger departments. Fiona has strong customer service skills which have been well utilised at Caterers Choice.

Fiona Stott

Lesley Garraty

Job Title: Senior Sales Office Administrator
Telephone: 01484 532666

With a strong background in customer service Lesley joined Caterers Choice in 2006 as Sales Office Administrator. Key responsibility for incoming sales orders, customer liaison, daily logistics and customer queries. Has a key understanding of the Caterers Choice product range.

Lesley Garraty

Jeanette Brown

Job Title: Senior Purchase Ledger Administrator
Telephone: 01484 532666

With extensive experience in administration, Jeanette joined Caterers Choice in 2002 with total responsibility for purchase ledger, soon becoming a Senior Administrator. Also PA to the Chairman.

Jeanette Brown

Fiona Burnett

Job Title: Admin/Online Shop
Telephone: 01484 532666

Fiona joined Caterers Choice in 2013.

Fiona Burnett